Luxury Athleisure. For powerful women everywhere.
 

Fully size-inclusive performance activewear. Sizes 0 through 32.

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GET TO KNOW

DAY/WON is driven by the idea that anything you do in your day that makes you feel like your best self is a “day won". Their activewear is designed to empower you to be able to do anything that makes you feel strong and unstoppable.

100% Size Inclusive

DAY/WON is the first fully size-inclusive activewear brand in the United States. Every piece is available in sizes 0 through 32. All of their styles use the best performance, sweat-wicking, compression, antimicrobial fabrics, and are marathon-tested.

Sustainably Made in the USA

They use recycled materials in their signature looks, and manufacture on-demand in upstate New York. All of their prints are digitally constructed, never water dyed, to prevent the over-use of precious resources and the polluting of our oceans.

Awards

• Best New Leggings and Shorts for High-Impact Workouts - SELF
• Best Leggings for Curvy Runners - Women’s Running Magazine
• Best Sports Bras for Plus-Sizes - Women’s Health

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FEMALE FOUNDER’S STORY

Founder and CEO Candice Huffine has been a game-changing model in the fashion industry for almost two decades. A few years ago, she added “marathon runner” to her resumé, and realized during the training process that there was a shocking lack of high-performance activewear for women over a size 10. When Candice crossed the finish line of the Boston Marathon in 2016, she vowed to never tell herself she “can’t” ever again, learning that nothing in this life is impossible if you let go of fear and doubt. With that spirit, DAY/WON was born, extending an everlasting personal mission to empower women to embrace their authentic selves and love the skin they are in. She will never stop sharing the message that all bodies are good bodies, and all women CAN!

 

This is DAY/WON with Founder Candice Huffine

 

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