Off-price, upscale indie brands. Always 30%-70% off.
GET TO KNOW
cara cara is an online off-price marketplace, bringing you fresh deals on the juiciest brands. Kind of like a T.J. Maxx, except they curate high-quality assortments from covetable indie brands that you won't typically find at larger off-price stores. Everything is 30-70% off all the time! You'll find the best prices on clothing, accessories, and home goods from brands like Baggu, Rachel Antonoff, Samantha Pleet, Charlotte Stone, and more.
What is off-price?
Off-price is a method of retailing, where brand-name goods are sold to consumers for less than the retail price. So, yes, everything on their site is on sale. It’s 30-70% below the original retail price. Here’s how can they do that: Brands are often left with overstock or end of season goods, so cara cara helps them out by buying the inventory from them at a discounted cost, and then passes those savings on to you.
At cara cara you can find your favorite indie brands, or discover new ones, and the huge discounts can allow you to invest in affordable, high-quality pieces that last longer.
FEMALE FOUNDER’S STORY
Founder & CEO Rachel Gannon's in-depth retail experience lead her to a lightbulb moment when she came up with the idea for cara cara. She knew from years of working with designers big and small that they all shared the burden of unsold inventory. And she knew that smaller brands often dealt with unsold stock by teaming up with fellow brands to stage sample sales that gave limited access to a small pool of customers.. She wanted cara cara “to be a reinvention of the traditional off-price retail store. We wanted to bring more personality to it,” she says. "Along with a type of product that customers couldn’t get from the established players."
cara cara's ever-changing curated collection has a relaxed, joyful, and color-happy sensibility. And it bears a cheeky name that acknowledges Rachel's obsession with a certain type of navel orange that contains a surprisingly rose-colored inner flesh. “We liked the idea that there’s something unexpected about cara cara oranges. On the inside, they’re juicy and sweet, which is similar to what we’re aiming to accomplish with our discounts — juicy deals!”
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