Super soft kids clothes. No labels, no slogans, no sequins.
GET TO KNOW
Primary’s baby and kids clothes have “no labels, no slogans, no sequins”. Just super soft, sustainable, simpler clothes in vibrant colors, timeless styles, and super comfortable fabrics. Their clothing lines are simply divided into “Babies” and “Kids” with no gender tags. They carry sizes baby through 12 years, plus family PJs! Be sure to check out their fantastic blog, with interesting and meaty content, and an entire section with hundreds of DIY costume ideas.
Live Your True Colors
It's Primary's mission as they explain it: "It’s really what we wish for all kids — the freedom to be exactly who they are, feeling comfortable inside and out. To be able to discover that what makes them different is exactly what makes them great. And really, it’s a reminder to us as parents, too — the more authentically we live our own true colors, the more our kids will too.
FEMALE FOUNDER’S STORY
Founders Galyn Bernard and Christina Carbonell tell the story of why they started Primary: "Years ago, when we were shopping for our own kids’ clothing, we found a lot of things that didn’t make sense: Pink for girls, blue for boys. Quality only if you spent a fortune. And slogans on everything, telling kids who they are, and what they should be.
So we built a brand that rewrote the rules: Every color for every kid. With no labels and no slogans. Super soft and sustainable fabrics, for clothes that all play together. And all backed by the kind of customer service you thought didn’t exist. We believe that kids don’t need logos to boost their self esteem, and that they don’t need logos on their clothes to express themselves. We think that what kids need are comfortable, well-made clothes that let them be themselves and shine."
The Story of Primary
What Kind of Clothes Do Your Kids Want?
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(valid on your first order)
